Organic Traffic by Month
Full 18-month campaign period · Sep 2024 – Feb 2026
Complete monthly data — all 18 months
Sep 2024 campaign start through Feb 2026 · MoM = month-over-month organic change
| Period | All Traffic | Organic | New Users | Bookings | Google % | Direct % | MoM Organic |
|---|
Year-on-year organic trajectory — the recovery arc
From −39% deficit (Aug 2025) to +27% growth (Feb 2026) · A 66-percentage-point swing in six months · Red = YoY deficit · Green = YoY positive
Google Search Console — 3-month comparison
Sep–Nov 2025 vs Dec 2025–Feb 2026 · Structural compounding confirmed across entire keyword portfolio
Clicks Growth
+33%
1,690 → 2,240 clicks
Impressions Growth
+87%
395K → 738K
Avg Position Gain
+10.3
31.9 → 21.6
Extra Impressions
343K
More monthly queries
Month-over-month organic change
17 transitions · Oct 2024 through Feb 2026
Rolling 3-month organic trend
Jul–Sep 2025 trough · recovery confirmed from Aug–Oct
H1 vs H2 2025 — all metrics
Jan–Jun vs Jul–Dec · Seasonal and algorithmic pressure in H2 · YoY gap continued closing throughout
Best & worst months — auto detected across all 18 months
Sep 2024 – Feb 2026 · All metrics derived from verified Looker Studio data
Traffic source breakdown by month
Select any campaign month to see its full channel breakdown and notable referral sources
Monthly traffic goal tracker
Set a monthly target and see which of the 18 campaign months hit it
Month-by-month result
Bookings ROI calculator
Estimate revenue generated from 499 verified booking clicks (Jan 2025 – Feb 2026)
Monthly estimated revenue · Jan 2025 – Feb 2026
Keyword rankings — February 2026
All 7 tracked keywords on page one · start → best achieved → current Feb 2026
Algorithm update resilience
5 major Google events navigated across the 18-month campaign
| Update | Period | Outcome |
|---|
| Mar 2025 Core | Mar–Apr 2025 | Apr −14% · structure held |
| Aug 2025 Core | Aug–Sep 2025 | Campaign low · +24% Sep recovery |
| AI Mode Launch | Oct 8, 2025 AU | Schema ready at launch |
| Oct 2025 Spam | Oct–Nov 2025 | Rankings held firm |
| Feb 2026 Discover | Feb 5–27, 2026 | Minor volatility · +27% YoY held |
AI platform referrals
🤖
ChatGPT.com (OpenAI)
First sessions: May 2025 · Active through Feb 2026 · Longest-running AI source
🔍
Perplexity
First sessions: Sep 2025 · Second AI referral source confirmed
✦
Google Gemini
First sessions: Jan 2026 · Peak month — 115 AI platform results
Technical health achievements
18 months of structured technical work · Ahrefs 100 + SiteChecker 100 achieved July 2025 and maintained through campaign close
Campaign phases — Sep 2024 to Feb 2026
7 phases across 18 months · from structural groundwork to +27% YoY positive swing